“ACT Government Invests in Boosting Tourism, Trade, and Business in 2024-25 Budget”

ACT, Australia

The ACT Government is set to bolster the local economy through the tourism industry, generating more employment opportunities and welcoming international visitors to the nation’s capital. The upcoming Territory Budget will focus on enhancing international business and trade relationships while growing the visitor economy.

Prioritizing affordable and convenient air travel to Canberra, the government will continue investing in the Aviation Stimulus Fund to draw more direct domestic and international flights. These investments yielded around $95 million in economic value last year. Additionally, in-market activity, trade links, and representation in Singapore, South-East Asia, and India will stimulate leisure visitors and expenditure in 2024-25 and beyond.

With the United States as the ACT’s most robust international visitor market, the Budget aims to target in-market activity for growth opportunities in the US for the ACT’s tourism, trade, and business sectors. China, another significant market yet to recover post-Covid, will also receive increased funding to bolster industry capability and promotional activities for local tourism businesses.

The Budget will also support the British and Irish Lions Tour to Canberra on July 9, 2025, for a match against the ACT Brumbies. Over $900,000 will be allocated for signage enhancements around Canberra, focusing on parks, nature reserves, and major events like Floriade and the Enlighten Festival.

ACT Chief Minister, Andrew Barr, emphasized that a flourishing tourism sector is driving Canberra’s economic growth, supporting numerous local businesses and tens of thousands of jobs. The Budget aims to foster the expansion of Canberra’s international connectivity, visitor economy, and job creation across sectors.