ACCC Focuses on Emerging Tech and Children’s Product Safety in 2024-25 Priorities

Australia, Finance

Article: The Australian Competition and Consumer Commission (ACCC) announced its product safety priorities for 2024-25, focusing on emerging technology and children’s product safety.

The ACCC will prioritize the risks associated with lithium-ion battery-powered products and virtual reality products, ensuring consumer protection in the digital economy.

ACCC Chair Gina Cass-Gottlieb emphasized that consumers expect the products they buy to be safe.

The organization will assess product safety risks from emerging product types and apply existing legislative frameworks to promote safe and responsible practices.

Priorities include paying close attention to the safety of young children, particularly concerning nursery products such as furniture, baby bottle self-feeding devices, and infant sleep products.

The ACCC is concerned about the choking risk posed by baby bottle self-feeding products, which are primarily sold online.

Sustainability and maintaining product safety throughout the transition to a net-zero economy will remain a priority for the ACCC.

To ensure consumer confidence in the safety of sustainable products, LG recently agreed to an enforceable undertaking to increase efforts in alerting and protecting consumers from faulty energy storage batteries that can overheat and catch fire.

The ACCC recognizes the shift toward more sustainable consumption with growing online second-hand marketplaces.

To enhance consumer safety, guidance will be developed for buyers and sellers on reducing safety risks from reused or second-hand goods sold online.

Online product safety remains an ACCC priority, aiming to strengthen its approach in the digital economy.

The organization will develop the Australian Safety Pledge and engage with online marketplaces to reduce unsafe product listings.