Apple Unveils Private Cloud Compute and Enhanced Privacy Features

FAANG

Cupertino, California – In a major move towards empowering users and ensuring data privacy, Apple announced updates across its platforms, including the introduction of Private Cloud Compute and enhanced privacy features. These updates aim to provide users with powerful intelligence while maintaining strong privacy protections.

Private Cloud Compute extends iPhone’s security to the cloud, enabling complex user requests to be processed with unprecedented privacy. “Private Cloud Compute allows Apple Intelligence to process complex user requests with groundbreaking privacy,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

Apple Intelligence, a personal intelligence system, makes a user’s most personal devices more useful and delightful. It uses on-device processing to deliver personal intelligence without collecting users’ data. When a user makes a request, Apple Intelligence analyzes whether it can be processed on the device and, if needed, draws on Private Cloud Compute’s larger, server-based models to handle more complex requests.

Data sent to Private Cloud Compute for processing is not stored or made accessible to Apple, and is only used to fulfill the user’s requests. The Apple silicon servers that form the foundation of Private Cloud Compute provide unprecedented cloud security, starting with the Secure Enclave and Secure Boot, which are also used on the iPhone.

Apple also introduced locked and hidden apps, allowing users to lock an app to protect its contents from view or hide an app to prevent others from seeing it. When a user locks an app, anyone trying to tap it will be required to authenticate using Face ID, Touch ID, or a passcode. For additional privacy, a user can also hide an app, moving it to a locked, hidden apps folder that requires Face ID, Touch ID, or a passcode to open.

These updates reflect Apple’s commitment to providing users with powerful, intelligent features while ensuring their data remains secure and private.

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