ACMA Issues Warnings to Former AFL Players for Promoting Illegal Gambling Service

The Australian Communications and Media Authority (ACMA) has issued formal warnings to former Australian Football League (AFL) players Mitch Robinson and Rhys Mathieson for promoting a prohibited online gambling service. The warnings follow ACMA investigations into promotional content published by the two influencers across social media platforms between March and April 2026.

According to the ACMA, Robinson and Mathieson published material promoting the illegal gambling service Vegastars. The regulator stated that the promotional material included videos displaying the service's name, logo, and website address, alongside gameplay footage and commentary. Robinson shared the content on Instagram and via the Rip Through It podcast on YouTube, while Mathieson posted material on Instagram.

The regulator had previously taken enforcement action against Vegastars, including requesting that Australian internet service providers block the website in January 2026. Under Australian online gambling rules, promoting prohibited gambling services is unlawful.

ACMA member Carolyn Lidgerwood stated that the authority has expanded its monitoring of online gambling promotions and noted that the warnings reflect ongoing enforcement targeting social media influencers.

"Illegal gambling services can cause significant financial harm to individuals and families, and influencers need to be aware that promoting these services is against the law," Lidgerwood said. She added that Robinson and Mathieson accepted responsibility, ended their involvement with Vegastars, and removed the promotional posts after being contacted by the regulator.

Under current regulations, individuals who promote illegal gambling services face civil penalties of up to $65,520 per contravention. Those who facilitate access to such services, including through hyperlinks or by directing users to them, risk penalties of up to $2,730,000.

Additionally, the ACMA noted that new wagering advertising laws scheduled to take effect on 1 January 2027 will ban licensed wagering providers from utilizing current or former athletes, social media influencers, and other notable figures to promote wagering services.

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